THE ROLE OF AI IN PERFORMANCE MARKETING SOFTWARE

How Machine Learning Enhances Advertisement TargetingA marketing campaign's efficiency relies on where the ads are put. Handling brand name safety and security and alignment, as well as making sure that the advertisement isn't presented next to negative or non-factual material, are critical for the success of any retargeting strategy.Machine learni

The Benefits of Automated Bid Management in Performance MarketingManual CPC bidding offers total control over campaign budget and keyword expenditure, allowing marketers to make adjustments based on performance insights. On the other hand, automated bid management systems use algorithms to optimize bids in real-time.